_on every corner, it’s like mcdonalds

the thing about helvetica is that its prominence can be overwhelming. either people get a sense of security from seeing the typeface used in nearly every situation, or it’s bothersome since it is not always communicating the right meaning. I can agree that it provides some security just in the sense that we are so used to it and we don’t think anything of it. in the right circumstance the use of helvetica can be refreshing and more personable. it’s the push and pull of the letterforms that make it very legible and user friendly. but because it is used abundantly it is hard to get a true feeling for what helvetica truly represents. the film gave a real insight into the usage of a typeface and what positive and negative opinions experienced designers had to say about this wildly popular type.

here’s a kinetic type video i came across //

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