semantic annotations

denotation // direct, obvious meaning, definition

connotation // second level of meaning that uses the viewers experiences and learned conventions, meaning affect by viewer’s background

anchorage // text that gives an image one particular meaning

relay // text which gives a different meaning that what is directly seen in the image

after learning a few more words and assessing the components with semiotics, i broke down the imagery in this kashi advertisement:

semioticsannotations-01

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