semantic annotations

denotation // direct, obvious meaning, definition

connotation // second level of meaning that uses the viewers experiences and learned conventions, meaning affect by viewer’s background

anchorage // text that gives an image one particular meaning

relay // text which gives a different meaning that what is directly seen in the image

after learning a few more words and assessing the components with semiotics, i broke down the imagery in this kashi advertisement:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s