project dos// repackaging


What’s the name of product? Thai Kitchen’s red curry paste, green curry paste and roasted red chili paste
Are you familiar with any background information on the product? curry is a combination of spices and herbs, it is a key ingredient in asian sauces
What’s the objective assignment? (For example, the objective might be to re-introduce the product targeting a younger age group.) i want to reintroduce the product’s packaging so it represents how the spices make foods richer and more vibrant in flavor, and include all three in a way that creates a personalized tasting experience
Who is the target audience? flavor enthusiasts/experimenters 
What is the product description? a collection of spice pastes
Does it have any components? individual jars, holder/box
What are the benefits of the product? add a bit of kick to a boring dish, create authentic asian cuisine 
Is there support for these claims? i mean it’s curry…
What elements (barcode, price tag, etc.) must appear on the package? nutrition facts, ingredients, barcode
Has the material already been selected, or is it still open for suggestion? probably still going to use glass jars but at a reduced/personalized scale, and then for the container, maybe chip board, gold leaf experimentation?
Are there any other creative considerations (corporate colors, personal likes/dislikes, available resources such as copy, photos and/or illustrations)? current branding is prominently red and black, will probably stray away from those a bit
What are the distribution considerations? (Is the product going to be shipped in dozens, 1/2 dozens, etc.) n/a
What is the retail environment? (Is the product going to be displayed on peg board, shelves, point-of-purchase displays, etc.? Will it be available to the mass market or sold in a boutique shop, specialty store, etc.?) on shelves, possibly stacked on top each other 
What is the USP (unique selling point)? personal variety for tasting/adding to dishes, tiny spoon included? 

3 thoughts on “questionnaire

  1. Morgan Lynn Stockton

    I think you’ve pretty solidly covered all the bases. I think the idea of displaying visually this idea of “richer” and “more vibrant” is a really good plan. Touching base with the product’s original culture is also an excellent plan. Keep going!


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