Rockabilly originated as a music genre featuring artists like Elvis and Stray Cats. Currently, rockabilly is a fashion trend for both men and women. To gain the look, add a little grease to your hair, red on your lips, and/or top it with a clean shave. Rockabilly people hang out at car shows and can portray a tough attitude. I took inspiration from their interests and attire to create the branding system for Acme, a cosmetics line catered to this fashion trend.