words i read


crushing. i enjoyed these thoughts below. i’m really interested in his point of view. and its ins and outs, its contradictions and ironies. love. i think his process and growth, honesty is priceless.

“the process of letting things manifest themselves.” 

But he finds it “totally ironic” that people think he’s cool. “I’m a dork. I’m a loser. I’m not cool at all. Everybody just projects their idea of what’s cool on me. I’m boring. I never go out.

He now finds himself in a position of designing Mountain Dew graphics during the work week, while liberating Sprite billboards in his free time.

All the stuff I criticize I’m totally guilty of. Which is why I feel I can comment on it so effectively. I have made, and am still making, the mistakes I’m ridiculing.


Bit by bit, we must learn how to calculate these costs, because if we don’t, we are effectively calculating them as zero—which is the worst thing we can do.

it’s all worth something. what is it to you..

Then there is a second kind of product, the one that doesn’t sit on a table to be admired, but is in the customer’s hands every day—to brush his teeth, shave his beard, drive him to work, or whatever. I think we designers have to pay more attention to that second kind of product—the one that, for years, maybe decades, maybe centuries will delight, ease, charm.


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