card prototype process

brittany and I have decided on creating art prints that would be for purchase and all proceeds would go back to the animal shelter to help provide a puppy or kitten with the vaccinations. there will also be a short live action video to go along with the prints to share on social. to appeal to our millennial audience, we are using playful language in the art print. here is where I have started with painting the cards. i’ve been struggling with with getting the paintings to feel clean and presentable, and they have taken a lot longer to paint than i have envisioned.

in the print package there would be a schedule that explains about what vaccines are needed, as well as a thank you on the back of the art print.

this has been a slow process. we’ve struggled with what exactly we are trying to communicate and what our call to action is supposed to be…

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