Category Archives: fall 2012

it’s about time to celebrate


celebration // we got some 70s rock n roll for the gentlemen, and then some 80s pop for the girlies. 


book mockup

most of the changes I made are pretty subtle until the third spread. the first spread still needed a better connection. by rotating the mass of alphabet and annotations ninety degrees and enlarging it slighting, along with repositioning it down lower, I think now it showcases a logical relationship between the flat horizontal text with the harsh angle. I was pretty satisfied with the second spread, the only change was moving the title up to the next module to flow with the earlier page. and then the third spread. after a lot of reworking I went with mirroring the angles made by the large annotations from spread 2 as my starting point, and then filled in with the rest of the needed annotations. all the spreads are  bold and sharp like Grotesque MT itself. they all seem to flow better as a set than previously.

under pressure presentation

from earlier we edited out the perfect round spheres and replaced them with polygonal ones. this goes along with the idea of artists being multifaceted and have many talents and sides to not just their practice but personality, they are able to take on many different roles. perfect spheres are not found in nature either so keeping with our inspiration of crystals this route seemed more logical. the structure is now more curved to enforce the idea of growth and to stray away from looking like it was leaning over.

main attributes //

growth / something out of nothing / layers / pressure

crystalization occurs under intense pressure. it takes basic elements that combine and layer over time to create these beautiful forms. nature takes a pure substance (nothing) and layers grow under high pressure to create a crystal (something). and so we came up with this concept of artist’s taking a canvas or in this circumstance the pathway (nothing) and creating and crystal structure (something) growing out of it. this idea of pressure corrolates directly into the way that artists and students hold down an extreme amount of pressure on themselves and it also being put on them from professors or clients. the growing crystal structure portrays energy and the artistic spirit in an abstract way but still withholds substantial logic behind its existence.

^ click that there image to take a look at the presentation book for me and morgan’s final site identifier.

morgan booklet

in my sketches I first incorporated a hobby of crocheting as a way to tie together the images of each fold out, and then used the heart beat as a link, which reflects on her tattoo. in the end I ended up using both of these concepts in my final piece.


the 2 page fold out was troubling for me, I wasn’t quite sure how I was going to construct it. I went with the heart beat and chopped up morgan..this shows not just different outfits but her love for fashion and how she was going to pursue that career but decided not to because of staying close to home. I also see it as representing the different memories of her growing up and traveling, when we were shooting she even mentioned that the dress was what she wore to graduation. clothing subconsciously is a kind of scrap book of experiences. I knew that I wanted to have an image that reflected her travels around the globe due to her father being in the military. traveling and seeing other cultures is a very knowledgable adventure, and creates memories that last a lifetime. I decided to use this as the main fold out image. connecting the places she’s lived with her hobby, I decided to take a map and stitch a heart beat to each location and mark it with a heart to mirror the idea of her tattoo. Her tattoo you then see on the back bringing an ah-ha moment. during presentation though it was mentioned that it should have been seen a bit on the front so the reader knows immediately, which I agree could have gave more clarity at the beginning.

blurb on the map//

Morgan Lynn Stockton, a world traveler. Her heart has taken her on a journey around the globe. Over the years an abundance of memories have been created. To California she would have returned to practice fashion design, if it were not for her love of family. During that decision her heart tugged and she determined to stay close to home. Furthermore her heart undoubtly led her way to us here at KCAI.

change up

I made some edits to incorporate my annotation style with the body copy and quote text. the reorganization of the front spread is more logical and I also connected the title to the alphabet to give it better continuity. throughout the spreads I changed the opacity of the annotations so it is more legible. I cleaned up the last two spreads so it was not as congested, now they are more straight forward.