Category Archives: viscom1

under pressure presentation

from earlier we edited out the perfect round spheres and replaced them with polygonal ones. this goes along with the idea of artists being multifaceted and have many talents and sides to not just their practice but personality, they are able to take on many different roles. perfect spheres are not found in nature either so keeping with our inspiration of crystals this route seemed more logical. the structure is now more curved to enforce the idea of growth and to stray away from looking like it was leaning over.

main attributes //

growth / something out of nothing / layers / pressure

crystalization occurs under intense pressure. it takes basic elements that combine and layer over time to create these beautiful forms. nature takes a pure substance (nothing) and layers grow under high pressure to create a crystal (something). and so we came up with this concept of artist’s taking a canvas or in this circumstance the pathway (nothing) and creating and crystal structure (something) growing out of it. this idea of pressure corrolates directly into the way that artists and students hold down an extreme amount of pressure on themselves and it also being put on them from professors or clients. the growing crystal structure portrays energy and the artistic spirit in an abstract way but still withholds substantial logic behind its existence.

^ click that there image to take a look at the presentation book for me and morgan’s final site identifier.

site identifier sketches

design problem // 
Create a three-dimensional design as a “site identifier” for the Kansas City Art Institute
the captures the essence of the college.
The problem that this particular side of the campus faces is the fact that there is no way to know that one is on the KCAI campus. The site needs something that will show the viewer that they are entering campus. The site identifier needs to represent the school as a whole and represent the artistic spirit.
site assessment //
The site for the proposed three-dimensional design is located on the Oak Street side of the KCAI campus. The walkway leads from the campus green to the street with an angle toward the Nelson-Atkins Museum of Art.  The walkway is made up of small cement blocks with glass blocks inserted at regular intervals that light up with different colors at night. This site resides in between the Irving building, which holds Digital Media majors, and the Painting Building. There is traffic, pedestrian and automotive, going both parallel and perpendicular to the site.  We, Bri and Morgan, feel that it’s important that whatever “site identifier” is placed in the location should be able to be seen by both those who are walking and driving and by people that are passing by or going towards the site. We also feel that the organic quality of the campus green and the quality of the man made buildings around it should be tied together in a harmonious way, since both these factors are important for campus life.
a bit of inspiration // 
3 concept sketches // 

final box

the focus of the design was to be dynamic in the paper clip pattern. at the same time I wanted to keep a sort of simplicity with the neutral colors instead of screaming bright hues.

final designs

dynamic // one color // original scan image // dilation

didn’t make any changes to this design. it was suggested to bring the white over the larger edge in the back with the name of the product, but when I tried that it seemed a bit confusing on which would be the front of the box so I stuck with the original idea of the white space being on the right side.

simplicity //  three color // altered image //  asymmetry

with this one I adjusted the color to a greener blue which is less harsh of a contrast between the bright green. I also moved the green line all down to the bottom and made the bottom panel green. I replaced the collection of clips on the top with just one to really portray simplicity.


joy // full color // glyph  // rotation

the only change made with moving the text on the sides to be at the same height as the 50 on the back. I played with doing a different color than black, but nothing really grabbed my attention like the black. it gives contrast that makes the colors stand out the most.

ideal clamps

here is the second round of boxes. still need a lot of  work to more directly show a describing attribute.