^ click to check out my changes and hopefully resolution of craft issues.
from earlier we edited out the perfect round spheres and replaced them with polygonal ones. this goes along with the idea of artists being multifaceted and have many talents and sides to not just their practice but personality, they are able to take on many different roles. perfect spheres are not found in nature either so keeping with our inspiration of crystals this route seemed more logical. the structure is now more curved to enforce the idea of growth and to stray away from looking like it was leaning over.
main attributes //
growth / something out of nothing / layers / pressure
crystalization occurs under intense pressure. it takes basic elements that combine and layer over time to create these beautiful forms. nature takes a pure substance (nothing) and layers grow under high pressure to create a crystal (something). and so we came up with this concept of artist’s taking a canvas or in this circumstance the pathway (nothing) and creating and crystal structure (something) growing out of it. this idea of pressure corrolates directly into the way that artists and students hold down an extreme amount of pressure on themselves and it also being put on them from professors or clients. the growing crystal structure portrays energy and the artistic spirit in an abstract way but still withholds substantial logic behind its existence.
^ click that there image to take a look at the presentation book for me and morgan’s final site identifier.
the focus of the design was to be dynamic in the paper clip pattern. at the same time I wanted to keep a sort of simplicity with the neutral colors instead of screaming bright hues.
dynamic // one color // original scan image // dilation
didn’t make any changes to this design. it was suggested to bring the white over the larger edge in the back with the name of the product, but when I tried that it seemed a bit confusing on which would be the front of the box so I stuck with the original idea of the white space being on the right side.
simplicity // three color // altered image // asymmetry
with this one I adjusted the color to a greener blue which is less harsh of a contrast between the bright green. I also moved the green line all down to the bottom and made the bottom panel green. I replaced the collection of clips on the top with just one to really portray simplicity.
joy // full color // glyph // rotation
the only change made with moving the text on the sides to be at the same height as the 50 on the back. I played with doing a different color than black, but nothing really grabbed my attention like the black. it gives contrast that makes the colors stand out the most.
here is the second round of boxes. still need a lot of work to more directly show a describing attribute.