Category Archives: applied communication theory


website had a few changes with having the image be seen at the same time as the definition and I fixed “hyberbole” and also put in intrinsic and extrinsic ethos.

and with the gun poster i went back to my original by taking out the caption which i thought was unnecessary because it didn’t really add much. the image really just speaks for itself and clearly demonstrates topic of the poster.


exploring options

most of the iterations explore ways to incorporate the rollover aspect that is dominant on my website. i’ll probably be using at least 3 screen grabs to clearly describe the communication process with sender/receiver, channel, message, noise, feedback, context. multiple images would provide a better understanding of the actions taken to communicate and would also allow for my space to annotate, rather than overwhelming one small image.

documenting communication

i chose to document the communication of using instagram.

instagram is a channel that displays communication through image and text. i decided to use this as my example because it showcases the ideas in my built model, with the sender being able to send a single message simultaneously on several channels.


1. decide on image content. take picture. [the subject of the images communicate you interests and infer your way of life. the images also cater to the audience intended for the message]

2. test filters. add filter. press next. [putting a filter onto the photo communicates to the receiver different moods/preferences of the sender. the points of view and knowledge of the sender/receiver effect the choice]

3. write a caption. [captions describe or enhance the photo through anchorage or relay, the addition of words communicates more personality/shows a point of view to the receiver]

4. add location. [be as specific as you wish to share, makes message more complex]

5. select where else you would like to display your message. [simultaneously distribute the image and text across multiple social media at one time to promote your message to as many people as possible. several of these channels continue the cycle of communication by being able to share/retweet/repost, gives additional feedback to the success of the message]

6. share. [release your message to the world]

7. feed. [communicates who, what, when, why to the receiver]

8. wait for feedback. [you can tell the success by the likes, or comments; which shows appreciation/appeal to the image]

here’s a video using rhetoric–parody. i used this last semester for my presentation for my art history: food in art class.

communication model


i took inspiration from the the david berlo’s process of communication. in his model he breaks down what’s needed to construct/interpret a message and its inner elements, as well as exploring the options of what channel’s can be.  characteristics come together to form a message that is accessible to the right people, without these elements of knowledge, culture, and point of view, messages would not occur or be very significant. i see the channel as being essential to spreading information at a fast pace and to a more substantial amount of people. today information can be sent out simultaneously to several different platforms, which bombards the receiver with the information. this is something that i believe is going to continue to increase as technology keeps on advancing and social media stays prevalent.

from before i added the layered components to the sender and receivers. and also attempted to portray the simultaneous distribution from the sender, and the gradient seen in the channels


final aiga gun control poster



the dominant mode of appeal would be pathos. the gun being wrapped in caution tape plays with the imagination. the imagery alludes to, and makes your mind picture, crimes scenes and other dangerous situations. the poster uses the rhetorical trope of synecdoche. the viewer is given a piece of information with the gun and caution tape, for which they are left to use their knowledge to make  connections to the more complex scenarios that demonstrate the consequences of guns. there is also a bit of a pun with the wording, another word for caution can be beware. and in this case for gun control we also need to “be aware” of the dangers surrounding gun usage. maybe that’s stretching it. i believe the design’s simplicity is bold and gives off a clear, straight forward message.