Category Archives: applied communication theory

aiga gun control// 3 concepts

narrowed/refined to 2//


words of wisdom//

rhetoric catches your attention, then aristotle’s modes of appeal pull you in closer and keep your attention. modes of appeal focus on the details that give a message substance and really define what is being communicated. ethos applies to the credibility of the source, pathos applies to the emotions and senses, logos applies to the brain’s need for logical and stats to back up a claim; all three of the appeals make a message believable. modes of appeal are present in all realms of design, every form of design is going to at least appeal to the senses and emotions through the simplest choice of color or typeface, so therefore contain pathos.

rhetoric makes you think and use prior knowledge to form the clever connection. rhetoric works best with a clear and concise message being supported with vivd imagery. advertising is bursting with rhetoric. humor easily fits into a range of rhetoric forms,  it’s seen in commercials from car insurance to fast food. a specific one i’m thinking of are the allstate commercials. they use metaphor for mayhem while sneaking in a bit of parody; the message is made very evident. rhetoric makes something more interesting, humans are attracted to the explanation of abstract concepts.

i’m sorry,..i love puns.

rhetoric// a speaker persuading an audience through the use of figures of speech or tropes
pun// play on words, exploits the multiple meanings or spellings of a word
hyperbole// exaggeration to bring emphasis to a given quality or element
irony// expressing the opposite of what is expected
antithesis// juxtaposing opposing ideas to intensify their contrasting qualities
personification// giving humanistic characteristics to nonhuman subjects
metonomy// the use of a simplified term to represent a more complex thing
metaphor// 2 very different ideas are compared to one another through a shared attribute
synecdoche// a piece of information used to represent the whole or vice versa
parody// using humor, irony, or satire to create an imitation of something

examples for each type of figure of speech//

modes of appeal

ethos // the source’s credibility built upon reputation, and through the tone of the text and imagery

          extrinsic ethos // a source’s reputation formed from other sources

          intrinsic ethos // a source’s reputation formed from one’s own experiences

pathos // distinctly entices the emotions by using the senses and provoking the imagination 
// enforces claim with logical supporting evidence such as textual statistics or demonstrative images 

examples // i annotated these advertisements by creating a wrap around with paper and then wrote the note on that. for ethos i have a comedy central ad which has a venn diagram that describes their brand. a playboy bunny: credible for provocativeness. a hunter: credible for being unexpected and dangerous, proceed with caution. together these two figures bring credibility to the essence of comedy central. for pathos i have a monte carlo las vegas casino ad which shows a man playing slots with the wording mare see bo koo, which means thank you. i marked out the large amount of money on the shown on the slot machine. we love money, we get emotional, we are attached. for logos i have a jim beam ad which uses the slogan ‘guys never change, neither do we.’ i wrapped the imagery of the multiple images showing men throughout the years jamming out to an air guitar. this is visual evidence and reasoning which backs up their statement of comparison.

new example for ethos. we have bill cosby here for texas instruments. he has credibility for being a trustworthy dude, and very knowledgable. if dr. huxtable is on their side it must be a good product.


website production progression

wireframe color scheme/formal element experimentation. and then finalization, and working my way into developing all the aspects into adobe muse.


i would like the my design theory website to be image dominant with short and straight forward definitions that clearly explain the images. here are sketches of a few concepts for the skeleton of the site.

home page variations //


semiotics layouts that correspond with the home page ideas //



narrowed in and edited wireframe //

home page//



topic page//



anchor vs relay

roland barthes introduced and termed the concepts of anchorage and relay. these two concepts were developed to give definition to the combination of text with image. the visual and verbal go hand in hand to give the imagery straight forward clarification or guide you into the right interpretation. advertisements, comics, and newspapers all exemplify anchorage and relay in their contents. here are my attempts to give these two different signs definition.