Category Archives: type2

ipad article

this is fun. now we transformed print into digital using handy dandy mag+. keeping with the concept from the magazine, i worked with layering shirley with the depression. i added in 3 videos: one of the depression, one of fdr, and one of shirley singing good ship lollipop. and also included at the beginning the audio of the lyric you gotta s-m-i-l-e, and then at the end put in a panning timeline of events of shirley with events of the depression. video of the app in action soon to come.

magazine final


there were only minor changes from before. the main difference is the folio which is now on the right hand side, creating a solid top margin which brings in some necessary white space.  the concept with layering and contrast between rectilinear and curvilinear forms, bring to life the idea of the solemn people of the great depression finding joy and optimism from shirley temple, and essentially hiding behind her smile. i am pretty fond with how this project turned out. its a strong design, and i think ranks as one of my most successful projects.

shirley mockup

this time i combined elements from both of two iterations. and also used a five column grid correctly, as well as gave the body copy all of the same width and gave the positioning more consistency with it always on the right side of a page. mixing the circles and rectilinear forms together adds to the contrast between the happiness of shirley’s smile with the unfortunate depression era. it’s coming along quite nicely, still need to work on my justified type…

column to concept

working with the 3 column grid, I played with a variety of ways of creating compositions and layering images with type. my focus with layering and showing general images from the depression to illustrate that people hid behind her smile, as well as fdr. I’m not sure if the large transparent type is working out, will have to check it out when i get it printed, i’m afraid it might be a bit noisy. what i enjoy about this layout is the circles which give the spreads a bubbly personality like the subject of the article.

now with the 5 column grid i stuck with a cleaner/simpler approach with less clutter. the more generous top and bottom margins help give the content more breathing room.  i focused on black and white images to imply the time period, and they work well in contrasting the happiness of shirley’s smile with the dreary aspect of the depression.

designer poster process

going through this process i played with a lot of different ways to incorporate the text, but in the end having only a few ways to showcase the information works out best. it’s less cluttered and allows for better legibility. this is something i have learned from my designer. make things cohesive and easy for the viewer to interact with, while have a bold, eye catching design. and also to embrace three dimensionality and beauty of incorporating graphics outdoors. i think i still need to work on bringing deborah’s ideologies into my own practice, but i’m working on it. sometimes i tend to over work and complicate things, however i think since i have realized this i can now fix my down fall. i think this poster, after some struggling,  came to a great place in the end.

designer poster // final for now


i think there’s still something missing are lacking in the newest poster. although it is now much more legible and and less messy, there are some craft issues that need to be resolved with the actual photograph.  i decided to take my components outside and place them on a ledge of vanderslice hall, which goes with how most of  deborah’s work is outdoors.

the images below are what came before the above iteration.

poster iterations

exploring two different routes// one goes with the substance of environmental design with it being three dimensional and built. and then on the flip side i stuck with digitally creating statements with blocks of color to highlight the text much like the graphics sussman creates. so i have a very textual concept and then a very digital/flat concept. i know the built concept is the way i would like to take this poster, it’s just figuring out the right layout and composition that incorporates all the components harmoniously.

axial hierarchy exercises

here are the winners from each category //