Category Archives: viscom2


youth, joy, entertainment, and optimism; the essence of one shirley temple. for branding this pop icon i focused on contrasting and layering her with the depression because, essentially, the people hid behind the little girl’s smile to make it through the rough years of the 30s.



almost there

working on editing photos of the shirley model and creating the key note

and also changing up my artifacts, still thinking about redoing my symbol as well

space update

i have now got the separator wall built with stairs to the elevated floor. the entrance wall is curved, and the wall behind is also going be as well. that wall is going to have an image of the depression, then cut outs of shirley with openings for visitors to plug in their faces, will stand in front. and then the back large wall is still going to say ‘you gotta s-m-i-l-e’ and there are going to be circle mirrors arranged across the wall so visitors can practice their smiles and their shirley faces. and then there is the last long wall….i think i’m going to make a timeline with her movie career mixed with the events of the depression to bring some sort of quantitative aspect to the space.

Model concept


Right now I’m working with the idea of hiding behind her smile like I did for the magazine article. On further development I plan on using transparency or vellum to make layers of images and text. There is a display of the dolls she has been made into, and also a screen on platform a few step up where her film or short bio would be playing.

surely it’s shirley

did quite a bit of reworking since crit. after working with my type book i got a different inspiration to go along with. now i think the elements more clearly demonstrate my attributes and who shirley temple was as a child star.

shirley // round 1 artifacts

pop surely identified

project tres// create an identity for a pop icon by developing a visual system across various applications

shirley temple. 4/23/1928. child star during the great depression. now u.s. diplomat.shirleyhoneybooboo

she was the leading child actor of her time, fdr called her “little miss miracle” for boosting morale during the hardship of the times; “as long as our country has shirley temple, we will be all right.” she has been featured in around 60 titles. capturing an academy award, screen actors guild life time achievement award, and a star on the walk of fame.

concept thoughts//

animal crackers in a bowl of soup // her corkscrew curls // goodship lollipop // overalls // cheeks, wide eyes, pursed lips // dimples // hand drawn typography based?

essence attributes//

spunky // bouncy // joyous // charming // delightful // infectious // optimism // hope // magical // happy


“When I was 14, I was the oldest I ever was…. I’ve been getting younger ever since.”

bringing it back.

final, final? i took everything off from last time, and took the vertical orientation back to the initial concept with the images pulled apart and only weaved a little bit. and then i kept the full image weave for the horizontal orientation. i kept the type that i created and positioned it along with the directionality of the strips. i left the icons alone because i think they still are a good simplified version of the covers. the covers are now less cluttered and allow the viewer to understand the overlapping pictures that display the pun. i don’t think it’s quite there yet, i’m still going to work on integrating the text, that seems to be my struggle this semester.


volleyball, tennis, table tennis, badminton.

for my “analog” element i took two images and physically weaved them together. these two images display a pun. a play on specific words prominent in each sport. volleyball/ dig. tennis/ top spin. table tennis/ serve. badminton/ birdie. the geometric quality of the weave relates to the structure of where these sports are played. all four are court sports. adding the representation of the court also enabled the introduction of a complimentary color. i created the type myself to go along with the pixel formation.

3.16//   ……but maybe not. i need to pull back and simplify the design to where it started. it seems that i have a bit of a habit of my initial design being pretty solid with only minor refinements needed, and during the editing process i try too hard to change/enhance it, that the design ends up falling flat and not keeping with my main visual concept. so over spring break i will take a step back and keep the imagery clear and concise like in my first attempt.