Category Archives: human centered design

3 curry sketches

i’m leaning more towards the first two concepts. i enjoy the dual lid, 2 in 1 type deal with its interaction, and also find it nice that the box for the second one can be repurposed if desired. i’m strongly thinking about creating a die cut pattern someway or another in my repackaging.


curry me home

and thai me up. #somethingpunny


project dos// repackaging


What’s the name of product? Thai Kitchen’s red curry paste, green curry paste and roasted red chili paste
Are you familiar with any background information on the product? curry is a combination of spices and herbs, it is a key ingredient in asian sauces
What’s the objective assignment? (For example, the objective might be to re-introduce the product targeting a younger age group.) i want to reintroduce the product’s packaging so it represents how the spices make foods richer and more vibrant in flavor, and include all three in a way that creates a personalized tasting experience
Who is the target audience? flavor enthusiasts/experimenters 
What is the product description? a collection of spice pastes
Does it have any components? individual jars, holder/box
What are the benefits of the product? add a bit of kick to a boring dish, create authentic asian cuisine 
Is there support for these claims? i mean it’s curry…
What elements (barcode, price tag, etc.) must appear on the package? nutrition facts, ingredients, barcode
Has the material already been selected, or is it still open for suggestion? probably still going to use glass jars but at a reduced/personalized scale, and then for the container, maybe chip board, gold leaf experimentation?
Are there any other creative considerations (corporate colors, personal likes/dislikes, available resources such as copy, photos and/or illustrations)? current branding is prominently red and black, will probably stray away from those a bit
What are the distribution considerations? (Is the product going to be shipped in dozens, 1/2 dozens, etc.) n/a
What is the retail environment? (Is the product going to be displayed on peg board, shelves, point-of-purchase displays, etc.? Will it be available to the mass market or sold in a boutique shop, specialty store, etc.?) on shelves, possibly stacked on top each other 
What is the USP (unique selling point)? personal variety for tasting/adding to dishes, tiny spoon included? 

the batiste collection

from poster, to billboard, to motion piece, i present jazz artist jon batiste.


I had an interesting time creating the motion piece, linking up the actions with the music really brought it to life. there’s still some room for getting the timing just right, but i edited the motions to fit with the lyrics/callouts. once the motion piece was complete i went back to finish the billboard, which is a combination of the elements from the poster and video. i edited down some of the information on the billboard because it was getting cluttered. but it nicely pulls together what’s seen in the video with the original poster.  the consistency of the three pieces is not quite one hundred percent, but they compliment each other well and can work as system.

reading response

2015 Trends

The first trend of being very well rounded and having meta-disciplinary study makes a lot of sense. At agencies the distinct lines between job descriptions and responsibilities tend to blur and morph. A designer definitely needs to stay up to date with current events and popular culture to ensure that the designer is capable of also supporting the social, media, and strategy teams with creative ways to push out a design. Knowledge is power. In 2015, and even now, the “attention economy” is going to be a challenge. With the information age we are constantly taking in design across a wide range of platforms, how are we going to make something that truly draws someone in? The distractions are just going to keep building around us, we are just going to have to focus on creating design that is interactive and personalized to capture attention for more than a split second.

2015 competencies

This list seems to be timeless, but I think the ability to understanding technology is going to move up higher in the next couple of years. We are going to need to meet the needs of the growing digital age. Having knowledge about how to design for a technological platform, as well as, how technology would be used to advertise the design is going to be key.