Category Archives: type3


here is the typeface. attributes//linear, segmented, dimensional. name, name, name?…lift. Screen Shot 2013-12-01 at 11.19.55 PM

i’m having fontstruct issues downloading my creation. but here are some inspirational images to keep in mind when i am able to move forward with my poster.

and then also i found this project by phillip k smith, that i feel would make a good background image for my poster and would compliment my typeface’s design.

the typeface//inspiration

i’m leaning towards creating a typeface that demonstrates movement/dimensionally/interlocking-ness—one of those, two of those, all of those.


moving into the half title/title/contents/introduction i have  introduced color instead of the grey, pretty sure this will not be the final color, for now it’s a place holder, i dig the vibrancy but it needs toned down. still working with reflecting the lines and perpendicular angles seen in koenig’s architecture. still need to tweak my body copy to fit a bit better on the introduction page. but as i continue working and reworking the content i also need to keep in mind creating drama and sticking to my concept and structuring to the grid. keep going, keep going, focus, keep going, focus, focus, focus.

a start

here is my first round of ideas for an opener, image dominant, and text dominant spreads for the pierre koenig book. i decided to complete the spreads for all of the schwartz house content. with the koenig book i am building off of the architecture’s structure and showcasing it’s details with repetition and overlapping/interrupting images, and adding in formal elements to assist in creating movement across the pages. for my type i am using the family of source sans for it’s clarity with body copy, the variety of weights allow for having headlines/subheads/notes. i still need to go in and fix the scanned images. i think there’s something here, but need to really nail down a key concept. and make sure to not get too cluttered with my compositions, need to keep it streamlined like koenig’s work.

self assessment

starting this semester has been a rough one for me. there’s been a lot of doubt floating around in mind, generally speaking for everything in my life right now. i’m slowing working through it, slowly, very slowly. this first type project definitely shows the result of this abnormal mood that i’ve been stuck in. i struggled whole heartedly throughout the entire project. i’m not quite sure why it was such a problem for me to get a handle on, i just wasn’t digging any of the concepts i was generating. i couldn’t find confidence in any of it, as seen by the mash up post of my entire stein process. i ended up with an interesting form for my book, but the quality of my exploration and craft could have been developed a hell of a lot more. hopefully, no, for sure, with this next project i will get over this hurtle, and really take it all in to produce something worth while. just need to stay positive and look toward the future. seeing recent grads, even my intern buddies, being offered outstanding job adventures, has been major encouragement to keep my mind in the game. it feels like so far away but graduation will be around the corner in no time. i start my anthropologie internship on thursday, i think that’s just what i need to help bring back my enthusiasm for school. just gotta keep going and keep my head up.

it exists

so. time to play catch with my gertrude stein book…

from the beginning i didn’t have a clear concept or direction that i wanted to take with stein’s collection of poems. i sure struggled quite a bit throughout this process, i just couldn’t grasp the content and generate experiments that truly captured the text. this first group of images are from when i was in a state of focusing in on picking poems that contained the word ‘why’ and how many contained the same type of phrases. i was using rooms as on the edges of the pages to force the reader to have to interact with the book and discover how to complete the poem. and my analog process was marking through the text, highlighting and mimicking note taking. lets just say that this wasn’t very successful.

next version was getting a little warmer. i narrowed in on repetition and how the phrases and words of her writing come as a pair, you can’t have one without the other. therefore i went to having two books. you have to connect the books together to complete the poems, you can’t have on without the other. this had some substance, but needed a lot more thought and exploration, oh and also something analog.

after my floundering around i actually had a final book to present. i ran with the idea of having to connect pieces together to complete the poems. to give more control to how the reader interacts with the book, i built one book with two spines. on one side you have black pages that have cut outs that give hierarchy to words and phrases that help clarify each poem typed out on the right spined pages. in addition to having the cuts reveal the poem, some words were featured through my analog process of cutting open paper to uncover the word. then using photography i brought that into by book layout. to me gertrude stein’s poems are organized sort of like a puzzle. you have to sort through the noise to find the pieces that construct that little house on a prairie or in this case find an understanding of what gertrude is saying. she writes in fragments, and builds them on top each other to form her poems. the following is my design methodology that is included in my book: in tender buttons: objects, food, rooms, gertrude stein’s use of repetition is intentional and necessary. a word or phrase cannot stand without the repeated others; they come as a set. the blocks of repeated phrases emphasize the poem’s meaning. using a word or phrase on its own doesn’t convey the same message. this anthology capitalizes on this discovery of understanding by un/covering and connecting the pieces of the poems to create something whole. the left spined pages create an interactive process of making sense of stein’s writing style by blocking out and unlocking a narrowed in perspective of each poem.

i think the form of my book and its interactive dependence is intriguing. however, the way i decided to illustrate her poems is not the most conceptual, i mainly relied on trying to get myself to understand and relate to the poems, not sure if it is the most successful. i am some what satisfied with what i produced, but it definitely could use some more thought. for now though i’ll leave gertrude stein be.