the complete Mugs Up rebrand in both brand book and presentation form
it’s all just a work in progress… still contemplating the menu and need to figure out the road sign.
hand lettering to keep the mugs up experience personal. here are only two sheets of exploration, the rest have gone m.i.a.
business card explorations with final logo type choice
direction 2. trendy-ness of option 1 and the corporate-ness of option 3 mixed with the personal hand done feeling of option 2. build on the contrast and make more bold.
i went and visited mugs up! i spoke with ann the owner and also had the customers get involved! i went to each station and had them draw their own root beer mug. mixed in are also the employee’s drawings, as well as my classmates.
while i was there we discovered this young lady was an original carhop at mugs up at the very beginning back in 1956. here she is with ann the owner. all those memories are what keep the customers coming back.