Category Archives: visual advocacy

Final Presentation

 

and at the kcai patron preview the creative problem solving got tested and succeeded! 4 art prints were sold! pretty cool to get some instant feedback on how well the prints sell.

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pup art!

the paintings weren’t really feeling quite right. and going along with the term pup art, the prints have taken a new direction. they now have a bright and fun pop art look. working on creating other elements for our system: a-frame poster, fb cover photo, pos display…

new design practice presentation

i bought my first Sevenly shirt back in year one, i first heard about Sevenly from my main youtube entertainer Grace Helbig. and ever since my first purchase to help end child war, my collection of hand lettered shirts has not stopped growing. content for my presentation came from when i sent over some interview questions last fall, see them here.

and here is the video that was in the beginning of the presentation

card prototype process

brittany and I have decided on creating art prints that would be for purchase and all proceeds would go back to the animal shelter to help provide a puppy or kitten with the vaccinations. there will also be a short live action video to go along with the prints to share on social. to appeal to our millennial audience, we are using playful language in the art print. here is where I have started with painting the cards. i’ve been struggling with with getting the paintings to feel clean and presentable, and they have taken a lot longer to paint than i have envisioned.

in the print package there would be a schedule that explains about what vaccines are needed, as well as a thank you on the back of the art print.

this has been a slow process. we’ve struggled with what exactly we are trying to communicate and what our call to action is supposed to be…

feedback and prototype ideas

research feedback from keith of the humane society //

draw attention to the fact that the low cost pet care is part of what funding goest to — the clinic doesn’t make money. not to quote specific euthanasia numbers — talk about concept without using percentages. / we really want to hit hard on the fact that we help dogs and cats that would otherwise be euthanized. / we want to pull their heartstrings so they’ll donate. We actually do have a shortage of adoptions happening. But we have a huge shortage in operating cash.

after recent events, we want to focus on sharing little rogan’s story and spreading the word about the quick acting parvovirus and the need to donate to shelters.

our big ideas are 1) educate about parvo 2) persuade importance of puppy vaccinations 3) encourage donations to allow shelters to be able to treat infected puppies with rooms for quarantine

we are meeting with keith wednesday to go over our design ideas, as well as put in our volunteer time! we are looking forward to creating a set of cards/small posters that have a handmade illustration of shelter dogs and then on the back has info graphic/stats about parvo. there would be a site with e-commerce to purchase the cards and also donate. on the site we’d have a few short videos of the dogs to pull at heart strings and available to share on social media to help spread the word to the public.

week 5 reading / midterm self-evaluation

catherine gray on sustainable business

pretty interesting stuff. i thought the fact about mcdonald’s now being the third most loved brand in sweden is quite remarkable. i’m curious to see how their sustainability efforts in america will influence its reputation here.

cradle to cradle

real wisdom “can only be found inside oneself.”  — agreed. i think the things you learn and conjure up on your own are the lesson that mean something to you and stick with you the most.

some people have developed allergies to newspapers — what. strange. toxins can’t be stopped i suppose.

the different types of books and what to look forward with in the future is quite interesting. i can’t wait to see how those experiments with new materials play out.

the closing goals for a new outlook on creating products sounds awesome and also idealistic, but i hope we can some day obtain those ways of creation that does more good than bad.

 

midterm self-evaluation

What are your strengths and weaknesses in this class? honestly, feel it’s been quite weak all around. staying up to date with readings is a great weakness. for researching, i really enjoyed going to visit the shelters and collecting info from them. but i feel like the actual design work is really slow going and undefined, we need to nail down a specific direction and just run with it.

What is your plan moving forward to improve your areas of difficulty? having better communication and collaboration. try to define the lines of what needs to be done and then actually get shit done. 

Did you meet all of your deadlines? not quite. behind on readings. and since we haven’t really made a complete thought about what our design solution is, it’s been hard to focus.

What are the most valuable things you have learned from this class so far? i’ve learned a lot about how many needs non for profits are dealing with. i’ve learned that defining your own schedule is a bit difficult but is also necessary to evaluate your progress. 

words i read

HE MIGHT BE A GIANT: SHEPARD FAIREY

crushing. i enjoyed these thoughts below. i’m really interested in his point of view. and its ins and outs, its contradictions and ironies. love. i think his process and growth, honesty is priceless.

“the process of letting things manifest themselves.” 

But he finds it “totally ironic” that people think he’s cool. “I’m a dork. I’m a loser. I’m not cool at all. Everybody just projects their idea of what’s cool on me. I’m boring. I never go out.

He now finds himself in a position of designing Mountain Dew graphics during the work week, while liberating Sprite billboards in his free time.

All the stuff I criticize I’m totally guilty of. Which is why I feel I can comment on it so effectively. I have made, and am still making, the mistakes I’m ridiculing.

ADBUSTER VERONIQUE VIENNE INTERVIEW KALLE LASN

Bit by bit, we must learn how to calculate these costs, because if we don’t, we are effectively calculating them as zero—which is the worst thing we can do.

it’s all worth something. what is it to you..

Then there is a second kind of product, the one that doesn’t sit on a table to be admired, but is in the customer’s hands every day—to brush his teeth, shave his beard, drive him to work, or whatever. I think we designers have to pay more attention to that second kind of product—the one that, for years, maybe decades, maybe centuries will delight, ease, charm.

longevity.