Category Archives: visual advocacy

Final Presentation


and at the kcai patron preview the creative problem solving got tested and succeeded! 4 art prints were sold! pretty cool to get some instant feedback on how well the prints sell.


pup art!

the paintings weren’t really feeling quite right. and going along with the term pup art, the prints have taken a new direction. they now have a bright and fun pop art look. working on creating other elements for our system: a-frame poster, fb cover photo, pos display…

new design practice presentation

i bought my first Sevenly shirt back in year one, i first heard about Sevenly from my main youtube entertainer Grace Helbig. and ever since my first purchase to help end child war, my collection of hand lettered shirts has not stopped growing. content for my presentation came from when i sent over some interview questions last fall, see them here.

and here is the video that was in the beginning of the presentation

card prototype process

brittany and I have decided on creating art prints that would be for purchase and all proceeds would go back to the animal shelter to help provide a puppy or kitten with the vaccinations. there will also be a short live action video to go along with the prints to share on social. to appeal to our millennial audience, we are using playful language in the art print. here is where I have started with painting the cards. i’ve been struggling with with getting the paintings to feel clean and presentable, and they have taken a lot longer to paint than i have envisioned.

in the print package there would be a schedule that explains about what vaccines are needed, as well as a thank you on the back of the art print.

this has been a slow process. we’ve struggled with what exactly we are trying to communicate and what our call to action is supposed to be…

feedback and prototype ideas

research feedback from keith of the humane society //

draw attention to the fact that the low cost pet care is part of what funding goest to — the clinic doesn’t make money. not to quote specific euthanasia numbers — talk about concept without using percentages. / we really want to hit hard on the fact that we help dogs and cats that would otherwise be euthanized. / we want to pull their heartstrings so they’ll donate. We actually do have a shortage of adoptions happening. But we have a huge shortage in operating cash.

after recent events, we want to focus on sharing little rogan’s story and spreading the word about the quick acting parvovirus and the need to donate to shelters.

our big ideas are 1) educate about parvo 2) persuade importance of puppy vaccinations 3) encourage donations to allow shelters to be able to treat infected puppies with rooms for quarantine

we are meeting with keith wednesday to go over our design ideas, as well as put in our volunteer time! we are looking forward to creating a set of cards/small posters that have a handmade illustration of shelter dogs and then on the back has info graphic/stats about parvo. there would be a site with e-commerce to purchase the cards and also donate. on the site we’d have a few short videos of the dogs to pull at heart strings and available to share on social media to help spread the word to the public.

week 5 reading / midterm self-evaluation

catherine gray on sustainable business

pretty interesting stuff. i thought the fact about mcdonald’s now being the third most loved brand in sweden is quite remarkable. i’m curious to see how their sustainability efforts in america will influence its reputation here.

cradle to cradle

real wisdom “can only be found inside oneself.”  — agreed. i think the things you learn and conjure up on your own are the lesson that mean something to you and stick with you the most.

some people have developed allergies to newspapers — what. strange. toxins can’t be stopped i suppose.

the different types of books and what to look forward with in the future is quite interesting. i can’t wait to see how those experiments with new materials play out.

the closing goals for a new outlook on creating products sounds awesome and also idealistic, but i hope we can some day obtain those ways of creation that does more good than bad.


midterm self-evaluation

What are your strengths and weaknesses in this class? honestly, feel it’s been quite weak all around. staying up to date with readings is a great weakness. for researching, i really enjoyed going to visit the shelters and collecting info from them. but i feel like the actual design work is really slow going and undefined, we need to nail down a specific direction and just run with it.

What is your plan moving forward to improve your areas of difficulty? having better communication and collaboration. try to define the lines of what needs to be done and then actually get shit done. 

Did you meet all of your deadlines? not quite. behind on readings. and since we haven’t really made a complete thought about what our design solution is, it’s been hard to focus.

What are the most valuable things you have learned from this class so far? i’ve learned a lot about how many needs non for profits are dealing with. i’ve learned that defining your own schedule is a bit difficult but is also necessary to evaluate your progress. 

words i read


crushing. i enjoyed these thoughts below. i’m really interested in his point of view. and its ins and outs, its contradictions and ironies. love. i think his process and growth, honesty is priceless.

“the process of letting things manifest themselves.” 

But he finds it “totally ironic” that people think he’s cool. “I’m a dork. I’m a loser. I’m not cool at all. Everybody just projects their idea of what’s cool on me. I’m boring. I never go out.

He now finds himself in a position of designing Mountain Dew graphics during the work week, while liberating Sprite billboards in his free time.

All the stuff I criticize I’m totally guilty of. Which is why I feel I can comment on it so effectively. I have made, and am still making, the mistakes I’m ridiculing.


Bit by bit, we must learn how to calculate these costs, because if we don’t, we are effectively calculating them as zero—which is the worst thing we can do.

it’s all worth something. what is it to you..

Then there is a second kind of product, the one that doesn’t sit on a table to be admired, but is in the customer’s hands every day—to brush his teeth, shave his beard, drive him to work, or whatever. I think we designers have to pay more attention to that second kind of product—the one that, for years, maybe decades, maybe centuries will delight, ease, charm.


big IDEA

idea uno //  first friday exhibit! rent a wall for a collage type work/or series of works that display the needs for the shelters and the stories of these animals. have a podium with a donation box in front with also takeaway cards/stickers.

What are the desired outcomes? people become aware of the issues at hand and are able to donate and become more aware of the needs

How could a systematic approach achieve those? being methodical in what imagery we create for the artwork so it leaves a strong lasting impression and educates to ignite change

Consider the basic components you’d need: canvas, fee for first friday space, podium, donation box, leave behinds, materials to create the art/collage

What approaches for research, audience feedback will you employ? being present during the showing and asking the viewers thoughts

idea dos // sevenly t-shirt style. make our own screen print with mix of embroidery

What are the desired outcomes? all proceeds from sales would go to the humane society. the graphics would educate about the needs of the shelter/animals

How could a systematic approach achieve those? being selective and creative on what imagery would appeal to millennial on a shirt but would also provide the insight into the shelter’s needs. also being tactful on where we set up shop.

Consider the basic components you’d need: shirts, screen printing stuff, embroidery thread, needles, flyers/cards

What approaches for research, audience feedback will you employ? research sevenly’s approach  and style for how to create our moving graphics

idea tres // kickball with dogs/dog park location/flyering by hand/event mixing music with animals

What are the desired outcomes? getting people involved with the pets face to face and creating bonds with them so they would feel more compelled to donate/adopt/volunteer

How could a systematic approach achieve those? setting up a schedule of getting the word out for the event and making sure we are able to have the resources needed

Consider the basic components you’d need: field/dog park, doggies, kickballs, flyers/cards

What approaches for research, audience feedback will you employ? attending the kickball game, getting to know people while flyering, and sharing our story

let’s catch up on some readings


cliche’s can sometimes be the most powerful way to reach out to people because they are commonly known. dissent is what keeps society growing. sharing opinions make people more aware of different views and hopefully more open to those points of views.


I am leading the discussion on this reading so here are my notes for that:

“talking back and arguing (graphically) in the streets is evidently one of our longest traditions.”—Graphic propaganda styles started as satirical caricatures and have evolved to El Lissizky powering in the Constructivism with the New Typography. and then went to social realism/avant garde, cubist movement,

What ways/platforms today do we reinvent the traditions from when this form of street art/advertising began? Opposition of the Church and nobility were the main topics back then, what are the graphic topics today? Essentially these propaganda posters are the first techniques of commercial advertising, and now the majority of the art on the streets is commercial. posters were the main vehicle for wars throughout history.  They served as encouragement to war bonds, build moral, and production. posters were a substantial political outlet. Satirical caricatures i think are mainly still found in newspapers and political magazines, any specific examples that come to mind?


i love that new technologies have made the double duty of designer as producer. I think it’s essential in this day in age that all of us designers have a little entrepreneur growing inside of us, new technologies allow us to reach a wider range of people consumers and also allows for easy delivery of services.


If we really need to coin a phrase that describe an activity that encompasses imaging, edit-ing, narration, chronicling, performing, translating, organizing and directing, I’ll conclude with a suggestion: designer=designer.” the designer is malleable, we several hats at one time. but our motives are always the same to communicate a message. 


yes as new technologies are multiplying the need for designed interfaces is growing rapidly; suddenly design is not seen as insignificant but extremely necessary. the future of design is going to rely heavily on these technology advances.


a design which is made from a catalysing mentality needs to argue itscontents, not simply state it”—design’s main goal is to convince the viewer of the intended message wether it be just a feeling or prompting an action.