Category Archives: visual advocacy

big IDEA

idea uno //  first friday exhibit! rent a wall for a collage type work/or series of works that display the needs for the shelters and the stories of these animals. have a podium with a donation box in front with also takeaway cards/stickers.

What are the desired outcomes? people become aware of the issues at hand and are able to donate and become more aware of the needs

How could a systematic approach achieve those? being methodical in what imagery we create for the artwork so it leaves a strong lasting impression and educates to ignite change

Consider the basic components you’d need: canvas, fee for first friday space, podium, donation box, leave behinds, materials to create the art/collage

What approaches for research, audience feedback will you employ? being present during the showing and asking the viewers thoughts

idea dos // sevenly t-shirt style. make our own screen print with mix of embroidery

What are the desired outcomes? all proceeds from sales would go to the humane society. the graphics would educate about the needs of the shelter/animals

How could a systematic approach achieve those? being selective and creative on what imagery would appeal to millennial on a shirt but would also provide the insight into the shelter’s needs. also being tactful on where we set up shop.

Consider the basic components you’d need: shirts, screen printing stuff, embroidery thread, needles, flyers/cards

What approaches for research, audience feedback will you employ? research sevenly’s approach  and style for how to create our moving graphics

idea tres // kickball with dogs/dog park location/flyering by hand/event mixing music with animals

What are the desired outcomes? getting people involved with the pets face to face and creating bonds with them so they would feel more compelled to donate/adopt/volunteer

How could a systematic approach achieve those? setting up a schedule of getting the word out for the event and making sure we are able to have the resources needed

Consider the basic components you’d need: field/dog park, doggies, kickballs, flyers/cards

What approaches for research, audience feedback will you employ? attending the kickball game, getting to know people while flyering, and sharing our story

let’s catch up on some readings


cliche’s can sometimes be the most powerful way to reach out to people because they are commonly known. dissent is what keeps society growing. sharing opinions make people more aware of different views and hopefully more open to those points of views.


I am leading the discussion on this reading so here are my notes for that:

“talking back and arguing (graphically) in the streets is evidently one of our longest traditions.”—Graphic propaganda styles started as satirical caricatures and have evolved to El Lissizky powering in the Constructivism with the New Typography. and then went to social realism/avant garde, cubist movement,

What ways/platforms today do we reinvent the traditions from when this form of street art/advertising began? Opposition of the Church and nobility were the main topics back then, what are the graphic topics today? Essentially these propaganda posters are the first techniques of commercial advertising, and now the majority of the art on the streets is commercial. posters were the main vehicle for wars throughout history.  They served as encouragement to war bonds, build moral, and production. posters were a substantial political outlet. Satirical caricatures i think are mainly still found in newspapers and political magazines, any specific examples that come to mind?


i love that new technologies have made the double duty of designer as producer. I think it’s essential in this day in age that all of us designers have a little entrepreneur growing inside of us, new technologies allow us to reach a wider range of people consumers and also allows for easy delivery of services.


If we really need to coin a phrase that describe an activity that encompasses imaging, edit-ing, narration, chronicling, performing, translating, organizing and directing, I’ll conclude with a suggestion: designer=designer.” the designer is malleable, we several hats at one time. but our motives are always the same to communicate a message. 


yes as new technologies are multiplying the need for designed interfaces is growing rapidly; suddenly design is not seen as insignificant but extremely necessary. the future of design is going to rely heavily on these technology advances.


a design which is made from a catalysing mentality needs to argue itscontents, not simply state it”—design’s main goal is to convince the viewer of the intended message wether it be just a feeling or prompting an action. 

audience research

i am working with brittany hand in visual advocacy! we are wanting to focus our design for good on animals!

Audience #1: Who are you trying to help?
· Animal Control/Animal Rescue
· Abused/under-cared dogs and cats, and those helping them

Audience #2: Who are you trying to reach?
· Possible adopters and donorsWho are the stakeholders?
· The shelter we choose to work with
· Animal hospitals
· Pet owners
· Volunteers
· Pet stores

Who will be affected both positively and negatively?
· The animals and the shelter

How are these people related to the problem?
· The problem is that these animals need a good home with better treatmentWhat are the needs for each of your audiences?
Audience #1 (Animal Control/Animal Rescue)

Audience #2 (Possible adopters and donors)
· A strong love for animals
· A safe home
· Awareness
How does your idea support (or change) those needs for each?
· These are all things that we are willing and capable of doing, and we hope to get people involved with the same qualitiesWho are you communicating this need to?
· Pet owners and anyone else compassionate

· They are probably the ones most likely wanting to help

design for good


we live in one city but live divided by hyper-segregation. we tend to live in a bubble of our own little world and not realize what’s happening just 3 streets over, we are superman was a wake up call to how bad the division of kc really is.


as much as we’d like to think us designers have magical powers like mr. harry potter, we are just like everyone else. mentioned in the article is the thought that we are just outsiders coming in with a different perspective. totally true. the reason we are able to see things differently is because this is what we crave, in my eyes doctors and lawyer types have the magic powers because blood and arguing is not my thing. we all have our thing. we all have the ability to bring in a new perspective with our own individual special knowledge.


“design is not a neutral, value-free process. a design has no more integrity than its purpose or its subject matter. garbage in, garbage out.” all about that content and context. oh and concept. the c’s to be a good citizen.


cheers to a positive future.


learning about ramzy masri’s experiences with his research and his breakthroughs is inspiring. the levels of interaction that he created to go along with his designed book, is what brought his idea to life. to have the reaction of the children sharing their own stories and communicating with other local students, i think, is a good tell that the kids had learned from ramzy’s lesson.

the key topic in this article for me is trying not to get overwhelmed with all of the organizations  needs and only promise what you can handle with the resources and time that you have. start with a narrowed in specific need so you can have a stronger grasp on the outcome of your involvement.

“in our age of social networks, many of us are in touch daily with people from around the world, but few of us actually know our next-door neighbors.” — i think we are all pretty guilty of this statement…

with morgan ashley allen’s project it shows us that to be abel to make an impact we need some sort of trust or linking bond to the communities we are reaching out to.

interests perhaps ///

kc pet project

happy bottoms